The Starting Point
Fort Bend County, Texas- next door to Houston- is a vibrant and fast growing place full of amazing industries, companies, and 18 economically active cities. Counties always come with a unique challenge as it is important to represent large and small cities with various levels of economic activity equally and favorably. Clarity is also key in describing the role your county organization plays with your communities so that site selectors and C-Suite executives know what they can expect from your team.
We pitched the county as a diverse, connected place where every city fully embodies the tagline and marketing message: Fort Bend County is Greater Houston's Finest Address. We pulled in one of our partners, Localintel, to provide a complete set of automatic data-driven tools to keep the Fort Bend website up-to-date without adding a burden to the EDC staff. This supportive data, combined with the website's visuals and content, tell a story that creates a strong and compelling message for website visitors.
The homepage immediately identifies the big things going on in Fort Bend County and the big stats that set them apart. We created a map that clearly establishes the cities within the county and in connection with nearby Houston. A well-organized sitemap and page structure make site navigation easy, so you can find the information you need in making the decision to choose Fort Bend County. This website also received an IEDC Excellence in Economic Development Award at the 2021 IEDC Annual Conference for their category.
“The team at EDSuite understood we needed to balance our site to reflect exceptionally diverse communities and community assets without our county. The team worked with us to find the best way to highlight all of the communities in our county in a way that shines light on over 900 square miles and 17 communities without making the site burdensome or clunky. We are thrilled with the final product. ”– Rachelle Kanak
Executive VP of Marketing & Operations