The Starting Point
Located along Interstate 35, Belton is a thriving city right in the middle of Texas. Because of a vibrant EDC and long standing, trusted leadership, the EDC’s message and approach has been very stable for some time. We have worked with the Belton team on a number of marketing projects over the years, and this project centered around the creation of their third website. Our goal with the new site was to bring the data and community it represents to life through fresh visuals, more focused messaging/content, and an overall updated website.
Our Solution
If you took a few minutes to explore the older website, you would immediately realize that the pages were rather boring, content heavy, and difficult to process. There was no storytelling, no style, and very little original photography showcasing the community. From the very beginning, we heavily focused on changing that.
The Website
When you walk through the new site, you will see a much bolder approach to showcasing Belton. From the stunning photography shot on site around the city to the bolder fonts and easy to read pages, it all comes together to give you the important information on the community in a way that is engaging and immersive.
“Belton EDC engaged EDSuite because of their expertise and creativity, but we have maintained their services because they never fail to go above and beyond in our projects and they perform like an extension of our team. ”
– Cynthia Hernandez
