Belton is a thriving city right in the middle of Texas along Interstate 35. With a vibrant EDC and long standing, trusted leadership in place, the direction and understanding of what the EDC’s message and approach should be has been very stable for some time. So when Belton came back to us to refresh their website a second time, we wanted to build on an already solid brand and foundation. Their one major struggle was the need for their existing BEDC logo to better define which “BEDC” they were here in Texas.
To solve their identity crisis, we worked through a rebranding process and settled on a friendly and welcoming logo that clearly stated the city name in place of the original EDC initials logo. The new brand, coupled with an updated and redesigned website featuring a new video front and center on the homepage resulted in a fresh and vibrant online presence for Belton EDC.
Belton EDC engaged EDsuite because of their expertise and creativity, but we have maintained their services because they never fail to go above and beyond in our projects and they perform like an extension of our team.Cynthia Hernandez
Executive Director, Belton EDC