The Starting Point
Brenham is perfectly situated in the middle of the Texas Triangle with a wealth of personality and opportunity to its name. A young and vibrant population, exciting downtown revitalization programs yielding promising results, and excellent education opportunities all contribute to the growth and story of this city. Unfortunately, those stories just weren't being told through the marketing and web presence the economic development department possessed when we began to work with them.
Our Solution
Great partners bring great results, and clients that are as innovative and passionate as our team are always the best ones to create something with! That is what we found in the City of Brenham and with Susan Cates, their new director. We spent several days in Brenham getting to know the community, the culture, and the companies that are located there. We took local photography that became the basis for an incredible design that incorporated the new brand Brenham ED had recently adopted and the story of location and education that makes their city so attractive for companies.
The Website
After capturing the photography and creating a fresh design, our team wrote all new content for the site. We were also excited to feature a set of robust data tools from another partner company, Headlight Data, and videography by Bella Media. When the world turned upside down with COVID just after the site was launched, we were able to add a custom resource center to give a place for Brenham ED to communicate all the necessary information and support to their local businesses and companies. All told, the story of Brenham's economic opportunity is now bright, bold, and unmistakably front and center on this beautiful new website we had the chance to create with great partners.
“We began the process of website development while in the process of rebranding our community. EDSuite provided valuable insight as to how this new brand would translate on the internet, which impacted our final designs. EDSuite actively listened to and partnered with us regarding this new trajectory for our community, making the vision come vibrantly alive in our award-winning website. ”
– Susan Cates, CEcD, PCEDDirector of Brenham Economic Development
