The Starting Point
Located in the heart of the Dallas-Fort Worth Metroplex, Arlington is one of the fastest-growing cities in the nation, recognized globally as an entertainment and sporting destination. While the city’s name carries strong brand awareness, its economic development story was less clearly defined.
The Arlington Economic Development Corporation faced the challenge of aligning its brand with new business goals, promoting target industries, and highlighting the city’s assets beyond tourism and entertainment. With opportunities to diversify its economy, AEDC needed a modern digital platform and a strategic marketing framework to tell its story.
Our Solution
Website
EDSuite designed and developed a new website that serves as the hub for Arlington’s economic development efforts. The site highlights Arlington’s key strengths such as its central metroplex location, skilled workforce, and diverse industry base through a clean modern design and intuitive navigation. Dedicated pages showcase target industries, property listings, incentives, and redevelopment opportunities, while dynamic content emphasizes both Arlington’s entertainment heritage and its growing role as a center for innovation and business growth. With tools for site selectors, entrepreneurs, and community leaders, the website provides easy access to the information that matters most.
Media Strategy
To extend the reach of the website and Arlington’s refreshed brand identity, EDSuite developed a robust media strategy focused on raising awareness and driving qualified traffic. The plan included targeted digital display ads with geofencing, prospecting, and retargeting to connect with executives and site selectors in key industries. Digital video ads across YouTube, LinkedIn, Facebook, and Instagram portrayed Arlington’s advantages with engaging storytelling. In addition, digital audio ads on Spotify captured attention during daily routines, and social media advertising supported business retention and workforce attraction. All tactics were designed to work together in a full-funnel approach – building brand awareness, nurturing interest, and generating leads.
The Impact
With its modern website and targeted media strategy, AEDC is now positioned to compete on a national stage. The website provides a professional, accessible hub of information for investors and business leaders, while the media plan ensures Arlington’s message reaches the right audience at the right time.
Together, these tools allow AEDC to promote its competitive advantages, attract new industries, and strengthen its reputation as a dynamic, business-friendly community ready for the future.