Insights
Businesses use economic development websites to understand what a community offers, where it is located, and whether it could be the right fit for their operation. To help prospects evaluate a community effectively, there are a few key areas every economic development website should address.
Major Employers & Business Climate
Prospects want to know about the local economy. An effective economic development website should be able to answer questions about what businesses are already in the community, who the major employers and sectors are, and what the current business climate is like.
EDSuite’s Major Employers tool makes it easy for prospects to get a clearer picture of the local business landscape. Employer data is displayed on an interactive map, where users can explore major employers across the area, filter by industry, and download the information for reference.
Location
Location remains one of the most important considerations in a business expansion or relocation decision. Prospects need to understand how your community connects to customers, suppliers, employees, and other major markets.
Your website should clearly communicate transportation access, along with the community’s proximity to important regional or national markets, and visitors should be able to quickly understand where your community is located and how that location could support their operations.
Sites & Properties
Once a prospect sees potential in the community, they need to know whether there is actually a place for them to locate.
The EDSuite Properties tool lets prospects quickly explore and compare available buildings and sites across the community. Through an interactive map, users can quickly review details like acreage, zoning, utilities, and infrastructure to better understand which opportunities may fit their needs.
Workforce & Talent
Prospects will need to know whether the local workforce can support their business. Your website should include information on the size of the labor pool, workforce skills and occupations, talent pipelines, and available workforce training or development programs.
EDSuite provides dedicated space for communities to highlight workforce and talent data, helping prospects quickly understand the labor resources available to them.
Key Industries
Prospects often want to know how well a community is positioned to support their specific industry. Your website should clearly identify key and growing industries and make it simple for businesses to find information relevant to their sector.
EDSuite includes a dedicated Target Industries page that allows communities to provide an overview of each target industry and highlight standout statistics, advantages, and other supporting information.
EDSuite Helps Communities Stand Out
EDSuite makes it easier to bring all of this information together in one place. With dedicated tools for major employers, workforce, properties, key industries, and other economic development content, communities can present their strengths more clearly and make it easier for prospects to find and understand the information they need.
