When the Development Corporation of Richmond was due for a website refresh, the objectives were clear:
Create a dynamic, visually modern platform
Capture the essence of Richmond’s thriving community and business opportunities
Attract new businesses by highlighting Richmond’s unique characteristics
Key Improvements
Through close collaboration with Develop Richmond’s leadership team, we determined to upgrade several key components to maximize the effectiveness of the site:
Develop a new custom map
Prominently serve up a dynamic video highlighting Richmond
Display periodic Richmond reports
Integrate a site selection tool
Results
1. Custom Map
The homepage features an interactive map that highlights Richmond's strategic location in Fort Bend County, showcasing proximity to major highways and cities, which is vital for businesses considering relocation or expansion.
Before
After
2. Highlights Video
A prominent video on the site captures the essence of Richmond, illustrating its thriving business environment, vibrant community, and potential for growth, making it an attractive destination for investors.
3. Display Periodic Reports
Richmond has a series of reports, annual and semi-annual, displayed within the Service page in the About Us section. This is a feature unique to the Develop Richmond website!
4. Site Selection
The main goal at the end of this website refresh was to provide more resources to entrepreneurs. With the “Site Selection” feature, Develop Richmond provides quick access to both internal and external links, downloads, and important information. This addition is vital to attracting new businesses because it allows them to easily access important information while searching for a new home.
These updates to the Develop Richmond website add to its overall appeal, showing why Richmond is a desirable community to call home for you, your family, and your business. In the words of Economic Development Director Jerry W. Jones Jr., “This continues to grow into a website that will showcase our community, assist our current citizens and businesses, and attract new ones! This site reaching entrepreneurs means a lot to me, and I wanted to be intentional about providing more resources. We will continue to build on this and see improvement and growth.”
Is your site ready for a refresh? Request a quote today to find out how we can help you create a platform that highlights your community’s unique qualities!