Insights
Your website communicates a lot about your community, businesses, and even your organization. But strong websites can still lose value if the information on it starts to age.
For prospects, entrepreneurs and existing businesses, your website is often a central resource for finding information and support. Keeping business information, news and other key content current helps reinforce your organization as active, engaged, and reliable, giving businesses a reason to return.
Business Information
Companies at different stages will look to your website for the information they need about your community.
Prospective businesses often look for available properties and sites, funding and incentives, workforce data, and training resources.
Entrepreneurs and startups may be looking for guidance on starting a business, funding opportunities, grants, and connections to professional networks.
Existing businesses may need information on funding, workforce development programs, grants, or support for expansion.
Keeping these resources current helps businesses find what they need and makes your website one they can rely on again and again.
News & Updates
News is often one of the most overlooked sections of an economic development website, but it does more than fill space.
Regular updates show that your EDO is active in the community, that new investment is happening, and that local businesses are growing and succeeding. Even simple updates can keep your website feeling current:
EDO activities in the community
New investment announcements
Business growth and expansion news
Events and community happenings
Key Content
Some website content ages faster than you think. An application may have a deadline. A page may reference an event that has already passed. Workforce, demographic, or market data may no longer reflect current conditions.
Periodically reviewing time-sensitive content helps prevent outdated information from lingering and keeps your website useful.
This can include:
Periodicals - Annual reports, director’s reports, and newsletters
Transparency information - Meeting minutes and agendas
Data and downloads - GIS, Census Bureau, or other date- or period-based data
EDSuite Makes Content Management Simple
Keeping content current should not become a project of its own.
EDSuite’s CMS and interactive tools are built specifically for economic development, making it easy to replace outdated files, publish news, update properties and employers, and manage other important content.
We also offer a range of content management and creation plans, so you can choose the level of support that fits your organization to keep your website useful, accurate, and up to date.
Curious if your website’s content passes the test?
Send us a message and let’s take a closer look.
