Insights
You want to stand out when a business prospect lands on your site. Many organizations invest heavily in the homepage, and that makes sense. It’s where you make the first impression. But what happens once a user moves beyond it?
At that point, they may be seriously evaluating whether your community is the right place for their business. You want them to be able to picture themselves finding the right site, tapping into the local workforce, connecting with other businesses, and getting started with the support they need. Target industry content can help make that picture clearer.
Connect Community Strengths with Industry Needs
Every industry has different location requirements. Manufacturers may care about available transportation infrastructure and proximity to suppliers. A technology company may be more focused on workforce availability, education, and access to talent.
Target industry content should focus on the strengths that matter most to that sector. Specific data, employer examples, and other proof points can help turn broad claims into a clearer, more credible case for the community.
EDSuite’s Target Industry page helps communities highlight up to three key advantages that make each industry a strong fit. For larger communities or organizations that need more flexibility, we can also create customized target industry pages tailored to the information and story you want to share.
Information Your Website Users Want to See
Once a prospect sees that your community could be a fit, the next question is usually: What’s the evidence?
The goal is to help prospects better understand what doing business in your community would actually look like. That might include workforce data showing the size and characteristics of your talent pool, major employers with an established industry presence, or available sites and properties that meet specific requirements.
The more clearly that information supports the industry story, the quicker it is for prospects to evaluate whether your community fits their needs.
How EDSuite Supports Industry Attraction
EDSuite was built with economic development in mind, giving organizations tools to showcase their target industries and support the story behind them. By helping communities organize and present the information prospects need most, EDSuite makes it easier to make a clear, compelling case about what your community has to offer.
