The Starting Point
Mesquite is one of the larger cities located in the metroplex region around Dallas. The city owns a vibrant mix of industry, history and a reputation for incredible Bar-B-Q. While being unique in it's story and it's vibe, Mesquite ultimately faced a similar challenge to every other metroplex city- how to play off the larger Dallas region and still stand out from the other communities doing the same thing.
Any time being unique and identifiable is key to your strategy, there is no substitute for excellent imagery and videography. We shot over 1000+ images in and around Mesquite to bring the authenticity of their story to every page of the site. One of our partners, Neon Cloud Productions, created a stunning intro video for the city that ultimately became the centerpiece of the hero area of the website.
When a user lands on the site, their journey down the homepage presents them with a comprehensive opportunity to engage with Mesquite's economic development efforts. They are given the immediate opportunity to view the video full screen without leaving the homepage, followed by the real life stories of businesses and companies that are thriving in the city. And if a viewer finds themselves at the bottom of the homepage without clicking, they will find two simple choices that speak directly to the most likely audiences visiting the site.
“EDSuite knows economic development and how to communicate it in a vibrant, compelling and engaging way. From the website design to the navigation of the site to capturing the perfect imagery, their team held our hand and really made the painstaking task of building a new website an absolutely fun adventure! ”– Kim Buttram